The Law of Ethical Sales™
WIN WITHOUT COMPROMISE™
A proven sales framework built to scale high-ticket necessity focused companies.
MULTI-INDUSTRY FIELD MANUAL
Solar | Roofing | HVAC | Insurance | More
A First Principles Approach to Sales Mastery
POWERED BY THE GOLDEN ETHIC™
THE SALES INDUSTRY HAS A PROBLEM
Stronger personal character alone fails to address It. We need a NEW process.
The Old-School Adversarial Approach
You've probably heard it said before, you may have said it yourself. In my earlier days, I agreed with it.
It's your job to sell our products. It's their job to decide if it's right for them. Hit your numbers and stay in your lane.
On the surface, it sounds reasonable - Reps and Prospects are each responsible for their choices and that's the end of it. Nothing to do, but get to it and close!
But more often than not, especially in sales, there exists a massive disparity of expertise between what Consultants and Prospects each bring to the table. As a result this approach leads to outcomes that we've all experienced.
The industry phrase, Unmet Expectations does NOT begin to capture ALL the frustration and disappointment that it produces.
Not just angry customers, but career burnout, high rep turn-over, damaged reputations for companies and reps alike - the list goes on, and on, and on.
THERE IS A BETTER WAY.
It produces ethical outcomes every time its used - as a matter of process and goes further than strong character can alone.
TRANSFORMATION FROM THE FIELD
TEAM $9M to $36M RUN RATE, Top REP from 34% to 64% Close Rate - 12 months
TEAM $2.4M/mo to $5.2M/mo, 42 REP Close Rate from 20% to 30% - 6 months
TEAM $12M to $20M RUN RATE, Historical Best QTR for the 30yr COMPANY - 3 months
Details on The Author's LinkedIn
A FIRST PRINCIPLES APPROACH
Not more talk tracks or another set of tactics designed to move a prospect to a close.
Powered by the The Golden Ethic™, The Law of Ethical Sales™ Multi-Industry Field Manual gives you the tools needed to effectively deploy the Sales PSI™ Sales Pressure Done Right™ sales methodology for the best of your teams and customers.
IT WORKS in real world application because it addresses the foundation of all transformative experience - a relentless pursuit of what truly solves problems for those we serve.
FEATURING
THE PSI TRIANGLE™
DEFINES THE COMPREHENSIVE RIGHT FIT™
EARN A MEANINGFUL "YES"
AS A MATTER OF PROCESS
When we seek the truth about what is best for those we serve - regardless of how it affects our commissions - a meaningful yes is the result.
That's The Golden Ethic™ and The Law of Ethical Sales™ at work.
We win, not at the expense of our customer, not because we overcame their objections, or cleverly got their guard down.
We establish, or restore, fairness and stability for someone who needs our help - we deliver integrity and win because we help them win.
The Law of Ethical Sales™ provides the structure, Sales PSI™ Sales Pressure Done Right™ defines the sales methodology, and the Multi-Industry Field Manual puts in in your hands.
The Definitive Alternative To Adversarial Sales
Multi-Industry Field Manual
Built On First Principles
If you're a CA homeowner tired of being sold to instead of solved for and want to learn how solar might help your situation, book an appointment with a certified, trusted advisor, at Finding PSI (Price Stability Integrity) today.
